Work

Built first, shown second.

Two completed sites, live today. Five more designed and built in full before the business had agreed to anything.

Trading names, telephone numbers and towns are blurred out of the speculative builds. None of those businesses has committed yet, so none of them is named here. The live site is shown as itself.

Home page of spwildwaysphotography.com: a barn owl in flight at golden hour above the title Quiet Encounters.
01 Online print shop, live

SpWildways Photography

Fine art wildlife prints, sold as numbered limited editions with a certificate of authenticity and a working cart and checkout. Completed and trading today, which is why it is shown as itself, sharp and named.

  • Live and trading
  • Online shop
  • Limited edition prints

Visit the live site

Home page of arableintel.com: crop-yield forecasts you can verify, over a dusk photograph of arable fields.
02 Data platform, live

ArableIntel

Verifiable crop-yield intelligence for insurers, reinsurers and trading desks. Every forecast is timestamped to Bitcoin before the season starts, so the track record is audited on-chain rather than taken on trust. Live and in production.

  • Live product
  • Data platform
  • On-chain verification

Visit the live site

Home page of silverpost.co.uk: a total eclipse rendered in silver light above the line, letters and messages explained in plain words.
03 Product site, live

Silverpost

A scam checking service for families, where the buyer is a worried adult child and the user is a parent in their seventies. No framework and not a single photograph: the eclipse, the drifting dust and every illustration are drawn in SVG and canvas, so the whole page including its webfont comes to about 120 kB. Set in a high contrast garalde against true black, and every privacy claim written to survive being checked.

  • Live product
  • No framework, about 120 kB
  • Hand drawn SVG and canvas
  • Self hosted type

Visit the live site

Home page of an anonymised client build. The trading name, telephone number and town are blurred out.
04 Identity and nine page site

Heating and plumbing engineers

Built from nothing but a company name, a trade and a photograph of their logo. The mark on the site is a vector trace of that photograph, generated by a tracing script rather than redrawn by eye, and it matches the original to 99.3 percent.

  • Identity
  • Nine pages
  • Logo traced from artwork
  • Dark first
Home page of an anonymised client build. The trading name, telephone number and town are blurred out.
05 Nine page site

Heritage building contractor

Quiet luxury for a firm trading since the 1970s. High contrast serif headings, a restrained ink and burgundy palette, and enough space in the layout to feel expensive rather than busy.

  • Heritage positioning
  • Editorial layout
  • Nine pages
Home page of an anonymised client build. The trading name, telephone number and town are blurred out.
06 Nine page site

Roofing contractor

Reimagined rather than copied. Navy and gold, a carousel that works properly from the keyboard, and a structure built around the questions a homeowner actually asks before letting someone onto their roof.

  • Full redesign
  • Accessible carousel
  • Nine pages
Home page of an anonymised client build. The trading name, telephone number and town are blurred out.
07 Static rebuild

Building services firm

Every word of the existing copy preserved exactly, and everything around it rebuilt. Proof that most sites do not need new writing so much as somewhere better to put the writing they already have.

  • Copy preserved verbatim
  • Fraunces and Inter
  • Static build
Home page of an anonymised client build. The trading name, telephone number and town are blurred out.
08 Rebuilt from a page builder

Plumbing, heating and gas engineers

A drag and drop site rebuilt as a typed, content driven application. Every price, service and opening hour lives in one content layer, so the whole site updates from a single file rather than from a page editor.

  • Next.js and TypeScript
  • Structured content layer
  • Full price list

Yours could be next.

It costs you nothing to see what your website could look like.

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